When I was brought onto the project, the HotDoodle home page was unfocused, without and information heirarchy. The user's eye was pulled all along the edges of the page without being clearly shown a key message or action.

I introduced a clear hierarchy to the information, with the HotDoodle value statement front and center:

1. Hotdoodle value statement
2. Pricing
3. Examples of HotDoodle sites with customer testimonials
4. Quick benefits: Fresh, Fast and Feature-Rich